Shookit
Shookit is a DTC grocery company that offers fresh produce. The company built a new kind of distribution system, designed to make brands and customers have a direct, and meaningful relationship.
I designed newsletters, brand related products and social media contents. The fun and colorful vibe gave me the opportunity to include a lot of illustrations and letterings i created especially for each campaign.
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Weekly campaign
Every week there would be a special offer, mainly around a specific product that would set the tone and concept for the campaign.
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The Shookit Instagram was kept very colorful, with many illustration and creations made by collaborations with different artists / designers. I myself created a few illustration sets with reference to the Shookit products.
Recipe Book
A project made as a holiday gift for the Shookit employees. Every team member was asked to share a recipe they like, all the recipes were gathered to one book with everyones faces illustration.
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Recipe Brochure
Special recipe brochure made for 'Shavuot'.
Scratch Card
Special project creating "lucky" scratch cards - every delivery would come with a card that had a special offer on it - a free gift / discount / free delivery, etc.
Social media posts
Along with the weekly campaign there were also many others, and a lot of different social media posts made to expose the audience to different offers or special Shookit products. some also referenced special occasions, collaborations, holidays, etc.
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